Does the wedding film experience really matter when hiring a videographer?
Tl;dr: absolutely, yes.
I’m going to talk about coffee for a second. Yup. Coffee. Hold tight; we’ll get back to wedding videos in a minute.
You can jump into a gas station to grab a cup of coffee, or you can get a cold brew from The Snowy Owl in Brewster. They’re both coffee—but those coffees aren’t REALLY the same, are they?
The good-enough experience
Even if you KNOW that you might still think… “omg, I just need a coffee right now to wake me up, this will do fine right now.”
You decide to get a large gas station coffee with that top that always leaks onto your shirt (every. single. time.), and it’s handed to you by a clerk who’s looking at you weird but never says anything.
You get to your car and take a sip, nearly spitting it out; it tastes so burnt and bitter you can barely drink it. Five more sugars out to help it.
Your stomach starts to protest the acidity of the gas station coffee as you sit in traffic. All you can think about is that creepy dude who gave you a weird feeling.
It doesn’t ruin your day, but it’s off enough to imprint your day with a weird start. And this keeps you a little off-balance for the day.
The experience you look forward to
On the other hand, your Snowy Owl cold brew is delivered to you by your favorite barista who knows your order without you having to say anything.
The barista hands your coffee to you with a warm smile. When they tell you to have a great day, and they look forward to seeing you again tomorrow—you feel like they truly mean it. Honestly, you’re looking forward to seeing them tomorrow, too.
You get in your car and take a long sip of that gloriously smooth, naturally sweet drink, and smile as the caffeine starts to warm your brain. The lids they use are molded differently. You’re not sure how but they never drip. It’s a tiny detail, but clearly, the owner is thinking of small things that impact their customers’ experience. You appreciate the gesture.
You breathe a long sigh of contented relief. Today’s gonna be a good day.